Amazon Prime Video
Building the #1 Entertainment brand on TikTok
We helped Amazon Prime Video connect with audiences across TikTok to grow their following and amplify awareness for the unique catalog of content on the Prime Video platform.
Working with music producers we created 7 custom audios that utilized quotes from Prime Video shows and movies and turned them into original sounds. Working with a diverse mix of creators we then commissioned content that leveraged these unique audios, turning them into trends in their own right, that could be replicated by other creators on TikTok. 4600 individual creators copied these trends organically.