Bondi Sands

Strudel managed the Bondi Sands and the Everyday Skincare TikTok accounts. The scope involved building a long term creator program and developing creators for Bondi, trend identification, creative briefings, audio strategy, content planning, and reporting.

We work out of a content calendar on a rolling 4-week cycle, with asynchronous approvals flowing through Airtable. This allows us to work across Melbourne, Singapore, London and US timezones.

With our help, Bondi Sands has become the no.1 Self-Tan Brand on TikTok and continues to grow.